Need Flowers? The Importance of Picking the Right Delivery Service

So don't hesitate to offer graduation flowers to any dear one who crosses this milestone.


In this world of technology there is no excuse for not contacting your customers and prospects on a regular basis, and by regular I mean weekly, at the worst case monthly, but with a product such as flowers which should be a weekly purchase you need to be in your customer and prospects mind when they need you.

It's Tuesday afternoon at Big Office Co, the office flowers were delivered by the local florist yesterday morning, they look less then attractive again and some are even starting to wilt. The managing director passes a snide remark as he walks through reception on the impression the lack lustre display is projecting. By chance (or by design) your email arrived this morning as it has done every week for the past three months in the receptionists inbox. She had held onto it as it had some interesting tips on how to prolong the life of spring flowers and some nice design ideas she was going to try at home.

Although she should have got around to changing the florist weeks ago, it all seemed like too much effort.

She pulls up the email and clicks on the reply link which entitles the company to try your service free of charge next week.

You then contact her and email her some photographs of designs to choose from which she feels would suit the company offices.

Monday morning you arrive with a great design free of charge along with some introductory offer postcards for the staff which the receptionist allows you to leave next to the flowers. On the card you also offer a prize draw for a bouquet of flowers or a bottle of bubbly for everyone who enters their email online, ensuring that it is a double opt in so as not to be accused of spamming. Thereby you collect emails of the employees who want to hear from you.

Add them to your retail email marketing list and email them on a weekly basis. Give them free tips and ideas on using flowers in the home, which flowers to choose each month and seasonal gifts. Make it easy for them to click and order from the email.

I know this works, I have used this form of marketing to great effect and it is one of the most profitable forms of marketing you can use.

Set it up correctly and it takes very little time to administer for the results it generates, which can be significant.

Use an auto responder which will automate the task for you and all you need to do is rustle up an article once a week.

When it comes to gifts from the heart, there is nothing like flowers. Flowers are a unique, universal gift that is appropriate for almost any situation. Be it birthdays, weddings, anniversaries, a new baby, an engagement or a simple thank you, flowers are always right. Giving flowers can be personal and intimate between lovers, a gesture of thanks and appreciation between friends, solace at times of loss and sorrow, or a welcome to a guest. Even in the Olympics, winners receive a bouquet of flowers. Flowers are the universal language of joy, appreciation, caring and love.